View source for London Underground brand activations

The '''[[London Underground]]''' has played host a number of '''''brand activations''''' - take-overs of Tube stations for marketing purposes, with stations renamed or the [[roundel]] manipulated to fit the brief.

==1932==
===Arsenal===
Takeover of [[Gillespie Road]] for nearby Arsenal football club. 31 October–present. All station signage, bar tiled frieze on both platforms.<ref>http://www.thearsenalhistory.com/?p=12035</ref>

==2015==
===Buxton Water===
Takeover of [[Canada Water]] for the London Marathon. Station roundels, external totem and line diagrams. 26 April.<ref>https://www.marketingweek.com/buxton-water-aims-to-build-awareness-as-it-becomes-the-first-brand-to-take-over-a-london-tube-station/</ref>

==2017==
===Webminster===
Takeover of [[Westminster]] by Amazon AWS for their new London data centre. Station roundels, platform friezes and line diagrams. 12 January.<ref>https://www.standard.co.uk/news/london/tube-passengers-baffled-as-westminster-station-renamed-webminster-a3439156.html</ref>

==2018==
===Gareth Southgate===
Takeover of [[Southgate]] in honour of England football manager Gareth Southgate, following England's results in the 2018 World Cup. Station roundels. 16/17 July.<ref>https://www.bbc.co.uk/news/uk-england-london-44844999</ref>

==2020==
===Picardilly Circus===
Takeover of [[Piccadilly Circus]] for release of Amazon's Star Trek: Picard. Station roundels (recoloured and combined with Star Trek logo), platform friezes and line diagrams. 15/16 January.<ref>https://www.cityam.com/picardilly-circus-tfl-renames-tube-station-to-celebrate-star-trek-launch/</ref>

===PlayStation 5===
Multiple takeovers for the launch of Sony's PlayStation 5 console. 18/19 November.<ref>https://www.creativereview.co.uk/oxford-circus-playstation-symbols/</ref>
*'''[[Oxford Circus]]''' - addition of 'squaredel', 'crossdel' and 'triangdel' lightboxes outside station; square, cross and triangle symbols added next to station roundels and on some line diagrams 
*'''[[Mile End]]''' - rename to ''Miles End'' (one roundel)
*'''[[Lancaster Gate]]''' - rename to ''Ratchet and Clankaster Gate'' (one roundel)
*'''[[West Ham]]''' - rename to ''Horizon Forbidden West Ham'' (one roundel)
*'''[[Seven Sisters]]''' - rename to ''Gran Turismo 7 Sisters'' (one roundel)

==2022==
===Green Planet===
Takeover of [[Green Park]]'s southbound [[Victoria line]] platform to promote the BBC's new Green Planet programme. Station roundels (recoloured to green), platform frieze and advertising boards. 10 January.<ref>https://www.thedrum.com/news/2022/01/10/green-park-station-becomes-green-planet-launch-attenborough-s-latest-bbc</ref>

==2023==
===Burberry Street===
Takeover of [[Bond Street]] station by Burberry for London Fashion Week. London Underground and [[Elizabeth line]] station. Station roundels (recoloured), exterior signage, platform friezes and line diagrams. 15–19 September<ref>https://www.cityam.com/transport-for-london-renames-bond-street-burberry-street-and-the-internet-is-not-impressed/</ref>

==2024==
===Fold Street===
Takeover of [[Old Street]] station by Samsung to promote the new Galaxy Z Fold6 phone. At least some roundels and Northern line platform friezes renamed to "Fold Street". 24–28 July.<ref>https://x.com/kientan74/status/1816073140025352401</ref><ref>https://news.samsung.com/uk/folded-london-bus-stops-the-traffic</ref><ref>https://www.campaignlive.co.uk/article/samsung-renames-old-street-station-fold-street-foldable-phones-drive/1881967</ref>

===PlayStation 30 years===
Takeover of a [[Victoria line]] [[2009 stock]] car to celebrate 30 years of PlayStation. Car 13039 of unit [[11039]]/[[11040|40]] retrimmed with exclusive PlayStation moquette and in-car adverts. 25 November–7 January.<ref>https://www.instagram.com/p/DCzN6ZmtIs2</ref>

==References==
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